Table of Contents
Join me as I perform an argumentation and rhetorical analysis on one of Vivek Ramaswamy’s 2024 GOP candidate speeches. Whether you’re a fan of Mr. Ramaswamy’s policy vision or not, it’s clear that Ramaswamy is an exceptional critical thinker and rhetorician. This series breaks down the rhetorical analysis into a series of posts:
- #1: Rhetorical Analysis – Thesis & Line of Reasoning
- #2: Rhetorical Analysis – Claims: Vivek’s Powerful & Awesome Speech Rhetoric
- #3: Rhetorical Analysis – Ethos Pathos Logos: Vivek’s Powerful & Awesome Speech Rhetoric
- #4: Rhetorical Analysis – Devices: Vivek’s Powerful & Awesome Speech Rhetoric
- #5: Speech Modeling – How to use Vivek Ramaswamy’s Rhetoric to create speeches in ChatGPT (this post!)
- #6: Counterargument – Vivek’s Powerful & Awesome Speech Rhetoric
Subject Analysis Details
- Speech: 2023 Faith & Freedom Coalition
- Speaker/Speechwriter: Vivek Ramaswamy
- Campaign Slogan: Truth
- Date of speech: 06/23/2023
- Speech Length: 14 minutes
- Rhetoric Type: Constitutive Rhetoric
- provide a collective identity for an addressed audience
- construct the audience as a subject in history; justifying their identity across time
- demand that subjects act in accordance/take action with their identity as enacted in history
Rhetorical Situation
- Exigence: Driven by a concern for the changing cultural landscape in America, especially among the younger generation. It reflects a perceived erosion of traditional values and the search for a unifying American identity. Ramaswamy believes that addressing these challenges is crucial to the future of the nation. Moreover, his political aspirations and vision for the presidency are entwined with this exigence, making it a central theme of his speech.
- Audience: Faith & Freedom Coalition
- Purpose:
- To advocate for a renewed sense of purpose and meaning in American society.
- To persuade the audience, particularly the conservative base, of the speaker’s vision and political agenda.
- To gain support for his candidacy for the U.S. presidency as a Republican.
Rhetorical Speech Model – Build Steps
Now that all the rhetorical analysis steps have been completed I’ve analyzed all the data together and developed my first rhetorical speech model using Vivek Ramaswamy’s rhetorical choices. This first model is pretty basic, but it yielded some very promising results…much better than any other speech creation prompts I have tried in the past with a lower plagiarism check score. You can find my first example HERE which includes:
- Rhetorical Model based on Vivek Ramaswamy’s rhetoric
- ChatGPT prompt language
- ChatGPT speech output
These process steps enumerate the method that I used, but this process is flexible. You may find steps that work better for you. I will be fine tuning as I develop more models as well. Here are the steps that I followed. These steps should be completed while referencing the Data Insights Dashboard below. You an also use this template with instructions: HERE.
- Complete the general details that will customize and set the overall tone of your speech
- speech thesis
- audience
- length
- relevant personal details
- primary rhetorical appeal(s)
- recurring rhetorical devices
- Filter by each line of reasoning and complete the following for each LOR:
- Identify your favorite speech statement(s)
- Identify the corresponding rhetorical choices for each statement
- Translate your model into a ChatGPT prompt
I’m not ChatGPT prompt master by any means. There are many tutorials out there to help improve your prompt language. Happy building! If you do try it please let me know how it goes in the YouTube comments.
Rhetorical Data Analysis Dashboard – Data Insights
- Use the Full Screen icon in the bottom right to expand the dashboard
- Use the bar or pie chart to filter all charts and table
- Use the Section or Line of Reasoning to filter all charts and table
Rhetorical Analysis – Arrangement Summary
- Speech Opening
- Vivek Ramaswamy begins by expressing gratitude and acknowledging the importance of Martin Luther King’s “I Have a Dream” speech.
- He shares his personal journey, from being the child of Indian immigrants to becoming the CEO of a multi-billion dollar company.
- He sets the stage for discussing a “cultural cancer” that threatens the dream Martin Luther King talked about.
- Decline of Traditional American Values
- Vivek Ramaswamy is concerned about the decline of traditional American values, such as faith, patriotism, hard work, and family. These values have historically been seen as central to the American identity.
- This decline is seen as a cultural crisis that threatens the moral fabric of the nation.
- Identity Crisis and Lack of Unity
- The younger generation, represented by the speaker as a millennial, is described as experiencing an identity crisis.
- There is a perceived lack of a unifying American identity that transcends diversity and differences.
- Vivek Ramaswamy sees this as contributing to societal issues and a sense of purposelessness.
- Political and Societal Issues
- The speech alludes to a range of political and social issues, such as affirmative action, border security, and dependence on foreign nations (specifically, the Chinese Communist Party).
- Vivek Ramaswamy presents these issues as problems that require attention and solutions.
- Preservation of American Values
- The overarching exigence is the preservation of what Vivek Ramaswamy views as core American values and principles, such as meritocracy, the rule of law, and the pursuit of truth.
- Vivek Ramaswamy is calling for action to protect and restore these values.
- Speech Conclusion
- Vivek Ramaswamy concludes by emphasizing the potential for America’s ascent and the need for collective effort to preserve the American dream.